Services

I help businesses and creators grow their online presence through a full suite of social media services. From crafting eye-catching content and managing profiles to developing data-driven strategies and campaigns, I handle every step of your social media journey. My goal is simple: create engaging, results-driven content that attracts your audience, builds your brand, and drives real growth.

Social Media Strategy & Consulting

Develop customized social media strategies tailored to your brand, audience, and goals.
Conduct audience research, competitor analysis, and trend monitoring.
Build detailed persona documents to ensure content resonates with the right audience.
Provide actionable recommendations to optimize content performance and ROI.

Social Media Profile Management & Optimization

Set up or revamp social media profiles for consistency, professionalism, and brand voice.
Optimize bios, visuals, and descriptions for engagement and discoverability.
Ensure branding is cohesive across all platforms.

Content Creation

Design eye-catching graphics, Instagram/Facebook posts, banners, and YouTube thumbnails.
Create engaging short-form videos for reels, TikTok, and other platforms.
Write compelling captions, copy, and storytelling posts that boost engagement.
Develop themed content calendars for campaigns, launches, and promotions.

Social Media Campaigns & Promotions

Plan and execute campaigns for product launches, seasonal promotions, and special events.
Integrate paid and organic strategies to maximize reach.
Track and analyze campaign performance to refine strategies for better results.

Content Scheduling & Management

Manage posting schedules across multiple platforms using tools like Buffer, Hootsuite, Later, and Meta Business Suite.
Ensure consistent posting and content delivery to maintain audience engagement.
Coordinate with other marketing channels for cross-platform synergy.

Community Engagement & Audience Growth

Respond to comments, messages, and audience interactions with professionalism and brand voice.
Implement strategies to increase followers, engagement, and loyalty.
Monitor social sentiment and foster authentic connections with your audience.

Analytics & Reporting

Track performance metrics, reach, impressions, engagement, and ROI.
Provide monthly reports with insights, recommendations, and action plans.
Analyze data to continuously improve content and campaigns.

Brand Development & Voice

Help define your brand’s unique voice and visual identity.
Maintain consistent messaging across social media platforms.
Assist with personal branding for entrepreneurs, influencers, and executives.

Social Media Advertising & Partnerships (Optional/Advanced Service)

Create and manage paid ad campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok.
Target the right audience with optimized ad creatives, copy, and messaging.
Identify and collaborate with influencers or partners that align with your brand.
Manage outreach, negotiations, and co-branded content to maximize visibility and ROI.
Monitor ad and partnership performance, adjusting strategies to ensure measurable results.

WHAT PEOPLE SAY

“I find that Karina is very good about communicating with me, I really like her daily updates and how she organizes this. She figures things out if she can and more importantly she asks questions when she has them, which is great! I trust her to circle back with me and close the gap, which is really what I have been looking for. I am truly so happy I found her! I don't have any weaknesses to report!”

— Monika Hoyt, Owner of Monika Hoyt Relationship Coaching

Testimonials

Engage. Grow. Convert.
Social media that works for you.

Helping businesses turn followers into loyal customers with smart social media.

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